Data Analytics

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Effective database marketing is typically dependent upon a variety of strategic and customized data processing steps. The accuracy of these processes is critical to maximizing the success of your program and minimizing wasted cost.

Critical business communications go beyond simple demographic data and deep-dive and are used to drive value, increase response rates, and lower the overall cost of a campaign. How well individual campaigns perform is typically based on how directly you can speak to segmented targets and choosing the correct channel and timing to cause them to react and convert. Data guides our strategy and creative through execution and evaluation. Whether your goal is to attract new clients, improve loyalty, increase membership or retrieve lost souls, Wolverine has the strategy and technology to leverage complex database points to achieve your objective.

Wolverine Solutions Group specializes in list management efforts, which include:

List Hygiene

critical to direct marketing success. The data cleansing process can include zip correction, postal presort, bar coding, geo-coding, and custom reports. In addition to CASS Certification, we offer upper lower casing, gender coding, and personalization.

Merge Purge

When working with multiple list files, our merge purge application identifies and removes duplicate records and/or suppresses existing customers from prospect mailings.

National Change of Address

NCOA is provided to keep in touch with your customers and prospects on the move, and is required to receive automation discounts on postage.

LIST ENHANCEMENT

Matching your customer file to third-party data sources is a great way to improve your customer data and facilitate demographic analysis. Consumer and business data is readily available from third-party providers.

Once your database is established, response rates depend on reaching the right person at the right time, through the right marketing channel. Wolverine offers complete cross-media communication services from complex variable print to electronic delivery. Our ability to architect custom communication programs for any size organization is key to our success.

Database creation and management

Consumer, business and resident lists

Data append

SMS text messaging

Personalized URL’s

Intelligent Mail Tracking

List Profiling

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We would love to hear your questions or discuss your organizations Marketing Strategy

Schedule a consultation with one of our specialists today. They are well versed in all areas of Business-Critical Communications, and can show you how to leverage our investments in hardware, software and process workflows to enhance your client outreach programs.

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